We were recently working with clients, and we told them that the book would be out on 08.08.08, an auspicious date. One of the clients smiled at me and said, “You know, authentic is very trendy right now.”  It made me laugh.

When we returned home, I did a search Google search on “trend authentic” and got results on all kinds of things: travel, food, car parts, blogs, and bisexuality(!) 

Our hope is to get so many people engaging in authentic conversations that what happens is transformational, not trendy. Rather than seeing authentic conversations go the way of the zoot suit, Big Hair Bands and VCRs, we’d like to see them revolutionize our culture the way the Internet has.